INTRODUCTION
Every commercial real estate professional knows that marketing is about more than just exposure—it’s about conversion. Property video tours don’t just impress viewers; they create tangible financial outcomes. Whether you’re managing industrial warehouses, Class A office space, retail storefronts, or multifamily communities, the effectiveness of video marketing is undeniable.
If your listings lack professional property video tours, you’re potentially leaving thousands in revenue and dozens of high-quality leads behind. Here’s exactly how video tours impact your property’s bottom line.
The Data Doesn’t Lie: Why Video Tours Mean More Leads
Properties with professional video tours generate on average 403% more inquiries compared to listings without video (National Association of Realtors). Why? Because dynamic, professionally-produced videos immediately capture attention, giving your property an immediate competitive advantage in a crowded market.
- Listings with videos receive significantly higher click-through rates.
- Viewers spend 5-10x longer engaging with properties featuring video or virtual tours (JLL Research).
Shorter Vacancy Periods and Higher Rents
A recent case study from Greystar shows the financial impact clearly: properties offering professional property video tours had vacancy periods reduced by an average of 5 days, equating to nearly $38,000 in annual revenue savings per property due to shorter vacancies alone. Additionally, effective rents increased up to 20% higher compared to properties marketed without videos (Greystar Case Study).
In practical terms, that means quicker deals, fewer empty units, and more robust profitability—something no CRE professional can afford to overlook.
A 24/7 Sales Tool That Pre-Sells Your Property
Unlike traditional showings, which require scheduling and physical visits, property video tours work tirelessly around the clock, providing a curated visual experience that prospects can revisit whenever they choose.
Think of it this way: A video tour isn’t just marketing—it’s a virtual leasing agent that pre-sells prospects by highlighting your property’s best features, layout, amenities, and location benefits, resulting in higher conversion rates and less time spent on non-serious inquiries.
Proven Examples: Top CRE Firms Are Leveraging Property Video Tours
Leading commercial real estate firms, including CBRE and JLL, consistently leverage high-quality video tours in their marketing strategies (CRE Worx Media proudly serves as an official vendor for these industry leaders). Why? Because it works. Professional property video tours increase their marketing reach, reduce lead-to-lease conversion time, and significantly boost revenue. At CRE Worx Media, we’ve worked directly with these firms, demonstrating our proven expertise in crafting engaging, effective property video tours tailored for maximum impact.
Conclusion
Ultimately, the decision to incorporate video tours into your marketing isn’t just about aesthetics—it’s about business strategy and profitability. Video tours directly improve your bottom line by capturing more attention, generating more inquiries, and accelerating deal cycles.
If your property doesn’t leverage video marketing yet, now is the time to start. Don’t let another leasing opportunity slip by.
Ready to see measurable results with property video tours?
CRE Worx Media sets the benchmark for captivating, professional-quality property video tours. We believe that a well-produced video can be a powerful tool for landlords, brokers and CRE companies to showcase their properties in their best light, especially in a challenging real estate market.
If you’re ready to take your property marketing to the next level, we invite you to reach out to us by clicking “GET QUOTE” at the top of the page or calling (844) 359-9679. Also, we encourage you to visit our portfolio page to see our work.
