Commercial real estate marketing
has experienced a profound transformation over the past several years. The era of relying solely on static images and simple floor plans is long gone—today, property video tours have become essential to successful CRE marketing strategies. If your listings aren’t leveraging this critical tool, you’re likely falling behind.
At CRE Worx Media, we’ve seen firsthand how property video tours significantly boost engagement, generate more inquiries, and drive higher conversion rates. Our industry-leading reputation, including trusted partnerships with major firms like CBRE and JLL, confirms video tours are now a fundamental aspect of connecting with today’s digitally-driven audience.
From Optional to Essential: The Evolution of Property Video Tours
Just a few short years ago, property video tours were considered a luxury addition to marketing. The COVID-19 pandemic changed this dramatically, accelerating the global shift towards remote interactions and virtual experiences. According to the American Apartment Owners Association (AAOA), by 2020, an astounding 96% of property management companies adopted video or virtual tours, with 74% using them for the first time). Currently, 87% of property managers believe that virtual touring technology is permanent and indispensable.
This rapid adoption has shifted virtual tours from novelty to necessity, with more than half of companies searching for commercial space expecting to review virtual tours before scheduling an in-person visit (JLL).
Why CRE Professionals Can’t Afford to Ignore Video
If your marketing still doesn’t feature property video tours, you’re effectively turning away potential clients at the digital doorstep. Listings with video content receive **403% more inquiries** than those without (Mansion Global). Without video, your property faces fewer leads, prolonged vacancies, and ultimately, lower revenue.
Greystar exemplifies this clearly: multifamily properties using video tours saw their vacancies shortened by an average of 5 days, resulting in savings of approximately $38,000 per year per property. These properties also saw 20% higher effective rent revenue compared to those without video tours (Greystar Case Study by LCP Media).
Enhancing Investor Confidence
Video tours aren’t just advantageous for tenants—they are crucial for investors as well. According to Jones Lang LaSalle (JLL), over half of CRE investors now expect to see virtual tours before deciding to visit in person (JLL). These tours offer investors transparency, reduce the need for travel, and significantly accelerate the investment decision-making process.
Drone Media: A Powerful Companion to Video Tours
At CRE Worx Media, we enhance property video tours with drone footage, especially beneficial for showcasing Multifamily, Industrial and Large-scale office properties. Drone videography highlights the property’s scale, accessibility, and surrounding infrastructure, considerably improving viewer comprehension and engagement. Listings incorporating drone footage attract around 68% more engagement (VidTech).
The Cost of Missing Out
Skipping video tours is more than a missed marketing opportunity—it’s a costly oversight. Properties marketed without video stay vacant longer, generate fewer inquiries, and ultimately achieve lower rents or sales prices. In today’s competitive market, failing to adopt video effectively hands prospects directly to competitors.
As one prominent marketing firm starkly noted, those not using video tours will simply be left behind (PhotoUp).
Setting the Industry Standard
CRE Worx Media sets the benchmark for captivating, professional-quality property video tours. Our skilled team creates cinematic property videos, emphasizing unique selling points to ensure maximum visibility and impact. With recognized partnerships with top industry names such as CBRE and JLL, our expertise is trusted and proven throughout the CRE market.
Ready to take your property marketing to new heights?
We believe that a well-produced video can be a powerful tool for landlords, brokers and CRE companies to showcase their properties in their best light, especially in a challenging real estate market.
If you’re ready to take your property marketing to the next level, we invite you to reach out to us by clicking “GET QUOTE” at the top of the page or calling (844) 359-9679. Also, we encourage you to visit our portfolio page to see our work.
